Hélène Kessous
PhD Student
Field: Ethnology / Social Anthropology
Institutional affiliation(s): EHESS
Professional contact information
Dissertation director: Catherine Servan-Schreiber
PhD program: EHESS - Social Anthropology and Ethnology
Initial registration: 2011
Whiteness of Skin in India. From Cosmetic Practices to Redefined Identities
The success of whitening creams in India is now well established. Be it Fair & Lovely (F&L) face creams or whitening soaps for personal hygiene, every part of the body seems to be placed under the caveat of whiteness. In the 1990s, with the liberalization of the economic market, F&L, which had reigned supreme for 30 years, saw its market share diminish. Indian competition, western competition, if the development of the cosmetics market plays an important role in this whiteness craze, it should not lead us to forget that the preference for a pale complexion is nothing new in India. Race color that revives the questions surrounding relationships between Aryans and Dravidians, caste color that supposedly physically differentiates between upper and lower castes, or class color that confers modernity and social success; whiteness of skin, paleness of complexion are now spreading beyond the feminine spheres of beauty and marriage and becoming assimilated into broader social issues. Through still or moving images in particular, the anthropological approach makes it possible to understand where this preference comes from, and how and why it seems to have a particular resonance in Indian society today.
Last update: 5 December, 2017 (NG)
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Journée(s) d'étude - Jeudi 25 avril 2019 - 09:00Religious conversion and coexistence are concepts at the forefront of contemporary political debates in the subcontinent. Political actors are currently mostly busy wielding distinctions such as indigenous vs. foreign and playing a dangerous game o (...)(...)
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